Figma
Tools
During the website design, a key challenge emerged.
Pivot Point
In the middle of our second sprint designing the website, Novo Nordisk launched its own website with the aforementioned key features.
Novocare diabetes homepage
While reassuring we were on the right track, this challenge pushed us to get creative. This shift pushed us to pivot toward a mobile app, giving us the chance to focus on personalization, daily use, and supply transparency—features a static site couldn’t fully deliver.
D2C Platform
Financial Support
Education
Overview
IDEATION
We then began generating ideas to address user needs.
University partnerships
We explored partnering with Duke University, near Novo Nordisk’s largest facility, to strengthen the supply chain. Ideas included collaborative research, innovation labs, and student programs aimed at improving manufacturing efficiency, logistics, and product accessibility—turning local expertise into tangible supply chain solutions.
marketing practices
In addressing misinformation about diabetes treatments on social media, our team ideated UX solutions to ensure users receive accurate information. Key practices included implementing warning messages when potentially misleading content is detected and restricting advertisements for diabetes-related products to users over 18. These strategies aim to protect vulnerable audiences, reinforce trust in Novo Nordisk’s communications, and promote responsible digital marketing.
Low Fidelity Wireframes of Marketing Practices
Novo Nordisk Website
We began designing a website to alleviate users' pain points while putting Novo Nordisk ahead of other GLP-1s. By integrating Direct to Consumer (D2C) strategies, the platform helps users access products more efficiently, reducing delays and improving reliability. At the same time, educational resources foster informed decisions and healthier lifestyles. These features not only empower users but also strengthen Novo Nordisk’s supply chain performance and trust with its community.
Site Map for Novo Nordisk Website
We made the home screen more personal to the individual users.
The home screen’s dose tracking and step-by-step injection guidance increased adherence to treatment by making medication routines simpler and more reliable. Users valued the clear visual reminders and guided process, which reduced anxiety around injections and improved overall confidence in self-management.
Final Designs
We ran tests with our users to reach our final designs.
We took stress off users by explaining common side effects.
The side effects screen improved user trust and transparency by clearly explaining what to expect and how to manage mild symptoms. Users reported feeling reassured by the plain-language descriptions and guidance, which reduced unnecessary worry and encouraged continued adherence to treatment.
We added a direct patient-to-doctor contact feature.
The ability to message a doctor or schedule an appointment directly through the app enhanced users’ sense of accessibility to care. Participants noted potential reduced delays in getting medical advice, greater peace of mind when managing side effects, and stronger continuity between self-care and professional support.
We added tabs to educate on different areas of their lives.
The educational features of the app improved patient confidence in managing type 2 diabetes, with users reporting greater understanding of nutrition, medication use, and lifestyle strategies. Overall, the education section empowered users with accessible, personalized knowledge to support healthier daily routines.
Pivot Point
During the website design, a key challenge emerged.
In the middle of our second sprint designing the website, Novo Nordisk launched its own website with the aforementioned key features.
Novocare diabetes homepage launched 03/05/25
While reassuring we were on the right track, this challenge pushed us to get creative. This shift pushed us to pivot toward a mobile app, giving us the chance to focus on personalization, daily use, and supply transparency—features a static site couldn’t fully deliver.
We continued to design and test the app.
Here we sketched what the app home screen may look like. We thought of having three different sections, overview, education, and direct contact with your doctor.
Low fidelity wireframes
After brainstorming and testing with users, we created these mid fidelity screens. Based on responses from users, we wanted to include features that ease the experience of users with diabetes such as videos, side effects breakdown, and checklists.
Mid fidelity wireframes
next steps
We can refine and expand the app for a greater impact.
Expand user testing: Broaden research with a more diverse patient population to validate usability across age groups, cultural backgrounds, and health literacy levels.
Enhance personalization: Incorporate AI-driven recommendations to tailor education, reminders, and side effect guidance to individual patient needs.
Integrate with healthcare systems: Develop secure connections with electronic health records (EHRs) to streamline dose tracking, appointments, and provider communication.
Refine accessibility: Improve screen design for users with low vision, language barriers, or limited digital literacy.
Evaluate outcomes: Measure long-term impacts on medication adherence, patient confidence, and overall health outcomes.
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